{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

{Hermès' Success Has Actually Been Driven by Shortage

While most luxury brands drive exposure through social media marketing, celebrity collaborations and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major products haven't changed a lot in years; it does not have TikTok, and does not give celebrities totally free bag

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